Richard Moyles To Speak At "Marketing In A Total Access World" Seminar

This Workshop will give companies an insight into new marketing paradigms for the rapidly changing world created by the new internet-based technologies. The Workshop will bring together a range of national and international experts to ask: What are the current trends? Where do Irish companies need to position themselves for maximum effect? How should companies support and exploit the opportunities that are available?

Jointly promoted by the ICT Ireland, Accel and the National Institute of Technology Management, University College Dublin.

This event is part funded by the member companies and by Accel, the European Social Fund and the National Development Plan.

Date: Tuesday, 27th November, 2007
Start Time: 07:30
Duration: Half Day
Venue: O'Reilly Hall
Address: University College Dublin
Dublin

Keynote Speakers

Marketing in a Total Acces World Using New Technologies to Create Business Value

November 27^th – O’Reilly Hall, UCD 8.00am – 1.00pm
Jointly promoted by ICT Ireland Accel Project and the National Institute for Technology Management, University College Dublin

Speakers

Regis McKenna, Silicon Valley Marketing Guru
Total Access: Giving Customers What They Want in an Anytime, Anywhere World
Michael Platt, Microsoft Architecture Strategist
Creating New Business Value from New Business Models
Lionel Alexander, Chair, ICT Ireland, Vice-President Hewlett Packard
Micheál Martin TD, Minister for Enterprise Trade and Employment (tbc)
Dr Breffni Tomlin, Academic Director, NITM, UCD
Richard Moyles, Furniture.ie
Conor O’Neill, Blognation
Aisling McCabe, RTE Publishing

Download conference brochure here.

This Workshop brings US Marketing Guru, Regis McKenna and Microsoft’s senior strategist, Michael Platt to examine how new marketing paradigms are being created in the rapidly changing Web 2.0 world. Irish and international experts will highlight current trends and help Irish companies to position themselves to support and exploit the opportunities that are available.

According to Regis McKenna the new world of choice, variety, price, service, access and e-commerce has created a whole new customer and a whole new way of engaging with that customer. In a total access world, interactive communication and the personalisation of technology converge with consumers who have more choice and therefore power over what they buy, are more vocal than ever about the products and services they want, and expect them on their terms.

Michael Platt sees the driving forces behind this phenomenon as: creativity, communication, and commerce. People want to be creative and unique, and they want to innovate and to build, to make new things and generate new ideas. Additionally, people want to communicate and share with one another both locally and globally. This desire to share and the value that can be created by collaboration is tearing down organisational barriers; blurring the divisions between consumers, suppliers, and business, and making all enterprises more transparent. Businesses want to respond and create new products, services, marketplaces, and revenue.

References:

• Dublin City Enterprise Board
• Enterprise Ireland.com
• ICTIreland-Accel.com The ICT Ireland Accel Project is dedicated to providing management development programmes and advanced technical training for staff employed by companies who are members of the network.
• ICTIreland.ie ICT Ireland is the voice of the Information and Communications Technology sector in Ireland.