Kayform Mattresses Now Available In House Of Fraser

Written by Content Editor June 11, 2007

Kaymed Woolfson has announced a deal to distribute an exclusive range of its Numuru mattress through House of Fraser. The Irish beds firm, which was this month sold to Dublin Investment boutique, FL Partners, can expect a healthy cash injection as it attempts to take on the likes of Tempur with a consumer advertising campaign.

Initially, three of its Numuru 'Floatation Sleep' range will be available in the UK and Ireland only through House of Fraser stores in Birmingham, Manchester, Glasgow and Guildford and, in Ireland, in the Dublin suburb of Dundrum.