Irish Bedding Company Targets USA

All told, the company has five manufacturing and logistics centres in Ireland, with almost 320,000 square feet of manufacturing space. In addition to pouring its own foam, the company makes its own springs. Some of its beds incorporate encased coil springs and visco foam.

The company isn't a recent convert to the benefits of visco foam. "For over a decade," the company said, "Kaymed has been at the forefront of sleep-comfort technology. From its initial development, we recognized the potential of Kaymed Visco in promoting more restful, rejuvenating sleep." But Kaymed said it also recognizes that "comfort is nothing without safety", which is why it produces its beds to meet California's stringent open-flame flammability requirements.

Gary Sheahan, president of Kaymed's North America operations, said all the company's foams are "combustion-modified" without the use of fire barriers. He cited a variety of reasons for the company's decision to enter the United States, including the fact that "we consider ourselves the 51st state" given Ireland's relatively close proximity to this country.

Kaymed will pursue a selective distribution strategy in the US, and won't be selling on the Internet or through 1-800 numbers. "We don't go to consumers," Sheahan said, "We believe in meaningful exclusivity with our retailers. We enjoy long-term relationships with our retailers. We maintain retail margins."

The Kaymed line is produced by Kayfoam Woolfson, which bills itself as Ireland's leading bedding manufacturer. The company was founded in 1899 and remains a family owned company.